FWD Marketing

Michael Gaughan Managing Director Michael has worked in the insurance sector for over 25 years, with 10 years’ experience as a commercial underwriter and 15 years' in sales and marketing roles. He worked for Sun Alliance and Independent Insurance before founding FWD in November 2000. He works with a range of clients across the UK insurance market and is FCII and FCIM qualified.
Ian Barrett Director, Head of Public Relations Practice Ian has 15 years' experience in developing and delivering strategic public relations programmes for insurers, service providers and organisations operating within the financial services sector. A public relations graduate, Ian joined FWD five years ago after selling the specialist PR agency he founded following time spent as in-house PR manager for a global Lloyd’s insurer.
Adrian Beeby Director, Head of Media Relations Adrian has 15 years' experience of PR and public affairs management, four of these with Lloyd's of London. He spent three years as the UK water industry's national spokesman and as a freelance journalist he has written for many national papers including The Sunday Times and Mail on Sunday.
James Simpson Director, Head of Marketing Services James has worked in the insurance industry for 17 years, six in the life/pensions industry and nine on the general side. James was a manager in the corporate research department of Independent Insurance before becoming the marketing manager of its London Market operation. James holds a business administration degree and is a member of the Market Research Society.
Martin Wiggins Director, Head of Marketing Consultancy Martin has worked in the sector for 23 years in a variety of senior management and board roles focusing on strategic marketing and distribution. He spends his time working with clients to help them develop and execute their marketing strategy and he is a Fellow of the Institute of Sales and Marketing Management and the Institute of Direct Marketing.
Ian Winters Director, Head of Research Ian has 20+ years' qualitative and quantitative research experience, gained on the client and agency sides. He established and ran Insurance Research & Strategy for 12 years prior to its acquisition by FWD in 2004. Ian's experience spans projects from both financial services and the general insurance side. He holds an honours business studies degree, and is a full member of the Market Research Society.
Mark Dalton Director, Strategy and Consultancy Mark has over 25 years marketing and sales experience, specialising in financial services. He has worked in management roles in insurance, credit card and marketing consultancy in the UK, Europe and Asia. His focus is on delivering strategies and plans to FWD clients that draw on best practice thinking and processes and enable clients to take full advantage of their business potential. Mark leads a team of senior sales and marketing consultants who are experts in their respective fields.
Richard Adams Senior Consultant, Public Relations Richard has over six years' experience of writing, broadcasting and chairing debates and conferences for the insurance industry, initially with Post Magazine before going on to spend three years as editor of Professional Broking. Richard was awarded the British Insurance Brokers Association Trade news writer of the year award in 2002.
Lindsey Arnall Events Manager After obtaining a degree in Business Studies with International Finance, Lindsey began a career in Events Management in 1998. With now over nine years' of experience at London-based event agencies, Lindsey has had experience of managing a wide range of large and small events both within the UK and internationally. Joining FWD in 2006 she is managing a portfolio of events from overseas incentives and conferences to City-based dinners and receptions on behalf of our clients.
Tracy Buckeridge Marketing Administrator Tracy is a core member of FWD’s marketing division and her considerable organisational skills are used to help both our events team and our account managers handle their day-to-day client responsibilities. Her broad experience of administration includes event management and the production of high-end PowerPoint presentations.
Bob Cattell Copywriter Bob Cattell is a consultant specialising in copywriting and journalism. He has a lifetime of experience in the financial and personal finance public relations sectors. For many years he was a partner of a PR consultancy that acted for many blue-chip general, life and health insurance clients. He is also a specialist financial copywriter and is the author of two popular series of children's books.
Kwame Edwards Senior Designer Having trained at the Central Saint Martins and the London College of Printing. He went on to work at Phaidon Press, completing a number of notable projects including The Fashion Book, The Movie Book and Century. Before joining FWD in 2006 Kwame had also gained experience at the bfm Magazine and Film Festivals and the YMCA Design Department.
John Eskdale Associate Director, Public Relations John is a highly experienced communications consultant with over 18 years’ experience working in the financial and professional services sectors. He is a media relations and issues management specialist and has devised and implemented a very wide range of PR programmes for clients of some of the UK’s leading PR consultancies.
Jenny Fair Relationship Manager Jenny began her career in insurance and reinsurance over 28 years ago. Her key skills include the marketing of specialist insurance services, linguistic skills, project management and all aspects of customer relationship management. Utilising her worldwide network of trusted contacts Jenny organises client events, seminars, presentations, dinners and sponsorships with the emphasis on attention to detail.
Martin Fox Senior Consultant Martin has worked in financial services marketing since the last Millennium! Initially for Legal and General, then marketing director at Prolific and general manager, Marketing for Pearl Assurance. This was followed by a number of years at Egg Design and Marketing when he headed up the marketing consultancy business. Today Martin provides a wealth of knowledge and insight into the financial services sector.
Mike Harmer Associate Director, Research. Mike has previously worked for Norwich Union as acting Head of GI Insight and prior to that for Saatchi's. Mike has eight years qualitative and quantitative experience, gained principally in financial services. Mike specialises in helping organizations implement action plans and create change based upon research findings.
Felicity Hazell Senior Consultant Felicity has worked in financial services marketing and international publishing for over 17 years. She has also worked extensively in a number of marketing agencies targeting the development of a range of communication and advertising strategies as well as campaign planning and management for a range of clients in both the B2B and B2C markets.
Jenny Hinds Senior Consultant Jenny has worked in marketing in the UK and France for over 10 years, six of which have been in the general insurance industry. She held various senior marketing positions within the insurance sector, including communications and PR manager, eBusiness consultant and corporate development consultant. Jenny holds a business degree and speaks fluent French.
Simon Jones PR Co-ordinator Simon is an experienced administrator with a wide range of skills that complement the PR team, including the role of in-house photographer. During his previous career with Lewisham Council, he was nominated for a Lewisham Pride Award in 2003 and was a winner of a Lewisham Excellence Award in 2002.
Melanie Kind Financial Controller Melanie joined FWD in July 2005 having previously worked for Genesis Investment Management as Financial Controller and has 27 years' experience in finance/accounting working in the fields of retail, advertising and investment management.
Peter Little Creative Director Peter has worked in advertising and creative solutions for over 20 years. His extensive experience has been developed through working with a wide variety of advertising agencies including CCHM, Bozell Worldwide and Great Circle Marketing. He has developed creative communications for a wide variety of insurance and financial services organisations and having also worked on a variety of consumer campaigns including Chrysler, Philips, and The National Blood Service. Peter brings the creative disciplines of the West End to financial services communications.
Nick Patchitt Head of Design and Associate Director Nick has over 15 years' design experience and recently joined FWD from a top London advertising and creative agency. Nick has extensive brand identity experience having created new corporate identities for a variety of major financial corporations including St. James's Place, Morley Fund Management and BDO Stoy Hayward.
Caroline Pearce Senior Consultant Caroline has worked in the Financial Services industry for over 20 years. She was the Head of Customer Management for MORE TH>N, led the Customer Marketing function for Zurich Insurance and has worked with a number of organisations to assess their Customer Management capabilities. She is expert in the development and implementation of successful marketing strategies, to impact key metrics from customer satisfaction to response, conversion, development and retention.
Renata Stawicka Accounts Assistant Originally from Poland, Renata Stawicka moved to the UK in 2000, having completed her Masters in Economics at the University of Szczecin. Whilst studying for her ACCA along with English, Renata has gained experience working at Sterling Accounting, The Qualification and Curriculum Authority and the NHS, before joining the FWD finance team in November 2006. Along with her accountancy qualifications Renata also speaks German and Russian.
Mike Stevenson-Smith New Media Manager Following his MBA at Cranfield, Mike worked with Meridian, a $1 billion multinational computer services group, as Director of International Marketing, managing the entire marketing function for Europe. Now on the agency side, Mike's experience in new media projects - from large scale database driven applications to website design and search engine optimization - is extensive.
Sebastian St. John-Clarke Senior Consultant, Public Relations Sebastian is a communications specialist with over twelve years' experience, the last seven of which have been in the insurance market. He spent much of this time with Aon where he directed a comprehensive and proactive media relations and public affairs campaign, but has also managed the communications function for Hiscox.
Julia Thiselton Senior Designer Julia has over 12 years’ experience in design, advertising and new media. Having started her career developing visual brand identities and advertising campaigns for a variety of companies in the housing sector, Julia moved to M&C Saatchi where she became the Art Director for several prestigious accounts. Her next role, at Bespoke Designs, further increased her knowledge of web design, online advertising, flash presentations and corporate branding.
Linda Trotman Public Relations Consultant Based in the Midlands, Linda has over 26 years' experience in the PR industry and has held senior positions both in corporate communications for a leading plc and with top public relations consultancies.
Neil Wilson Senior Consultant Neil is a highly experienced Customer Management (CM) and Marketing expert. He has 18 years FS experience holding a broad range of senior operational and strategic responsibilities. Neil was CRM Programme Manager in the set up and launch of MORE TH>N and was UK Head of Customer Management Strategy across the Personal and Commercial businesses at RSA Group before moving into consultancy in 2005. Neil has worked with B2C & B2B businesses in the UK and internationally. He is experienced in leading and managing all aspects of strategic marketing & CM from detailed diagnostic through to "business as usual" and pragmatic delivery. Neil holds a European Business Administration degree and ACII qualifications.