As 2009 finally gets up to full speed and Christmas dwindles to a fond yet distant memory, we’re launching our brand spanking new blog. On this page over the days and weeks ahead, you’ll be hearing from different members of the FWD team, learning something about them and sharing some of our highs and lows as the year progresses.

Why a blog? Because there’s so much we see and hear going on in the market that we want to tell you about; and there are so many new ideas and concepts we encounter in our disciplines of marketing, public relations and market research that we’d like to share with you. Some of the things we come across are valuable as pieces of information – knols as Google is now calling them; some throw a new light on what we do, while others just make us smile.

Why Future Tense? Because we claim to be all about forward thinking communication, so this is our shop window to display some of that forward thinking to you. There are times we encounter ideas that are fascinating or radical but may not be directly relevant to our work in the financial services sector: this blog gives us the opportunity tell you about them.

If you’re familiar with blogs, then you’ll know all about how to subscribe to Future Tense and what a feedreader is; if you’re not, click here for a short video guide to subscribing – or simply visit this page when you feel the urge.

To kick off, I’d like to share this short video with you which entertainingly describes the changes in commercial advertising over the last few decades. It was made by a German marketing firm but the concepts are universal. I hope you enjoy it.

Written by Michael Gaughan

Tags: History, Social engagement

This entry was posted on Wednesday, January 14th, 2009 at 9:35 pm and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.