Can design save the traditional newspaper?
Fascinating presentation from Polish designer Jacek Utko, whose radical reworking of Eastern European newspapers seems to have triggered substantial increases in sales. What makes this all the more significant is that circulations of most Western newspapers are in decline and have been for some years.
In this clip, Jacek explains his approach to newspaper design and shows some examples of his work. It’s a fascinating presentation and well worth a look.
Written by Adrian Beeby
Tags: Creativity, Jacek Utko, newspaper design
