Why Flo is the insurance gal for me
Flo, the Progressive Girl, in action
I’ve a confession to make. I’m a bit of a fan of Flo, the Progressive girl. Indeed, I’ve gone so far as to become one of the 300,000-plus fans of her Facebook page. And let me tell you, it’s not often I become a Facebook fan of anything to do with insurance!
So who’s Flo, I hear you ask. Well, she’s the star of the TV ads of US underwriter Progressive Insurance. I came across them a year or so ago on a Florida holiday and have kept track of Flo’s progress ever since. Frankly, as insurance ads go, they’re pretty damn good. And what’s interesting from a UK perspective is how darned customer-centric they are. Progressive’s core pitch is that we’ll make a policy to suit you – we’ll even build one from scratch.
Flo has proved a bit of a hit with American viewers and has graduated to her own social media campaign involving Facebook and YouTube. In order to engage viewers, Flo is now appealing for people to join her in her ads, which they can do by sending in an audition video – and that’s precisely what American viewers are doing.
Progressive’s campaign shows how you can take a well-worn product and with a bit of thought, some quirky humour and the right actress, you can make ads that really have an impact on their audience.
Enjoy for Flo for yourself.
Written by Adrian Beeby
Tags: Facebook, Flo, Progressive, social media campaign, YouTube
